Make the most of Instagram with just one click
Why Linktree is not making the most of your Instagram bio
If you’re using Instagram, you’ll be familiar with the ‘one link’ rule. Unlike other social media platforms, Instagram only lets you include one clickable link from your bio.
While the feature works well for Instagram (users aren’t easily redirected away from the platform) it’s a bit of a nightmare for the rest of us – especially businesses. For anyone promoting products or services, it means constantly updating the link or using a work around – like Linktree.
How does Linktree work?
Linktree was hailed as a solution to the one link rule. The tool essentially provides you with a single link which redirects users to a page that showcases as much content as you want. Linktree also gives you the option of adding several click throughs from that single page – for instance, a products page, blog page or about your business page.
When the platform launched, it seemed the perfect solution – a quick way to promote all your content in one go and quick to set up. Using the free version also meant you could effectively market your business without spending any money.
Of course, as the saying goes: there’s no such thing as a free lunch and Linktree isn’t quite the marvel it first appeared.
Why Linktree is not the answer
Linktree is undoubtedly a quick fix solution but for businesses serious about promotion and building brand awareness, it comes with a number of limitations – for example:
You can’t use your own branding – this is particularly so with the free version as you can only use the design options given by Linktree.
You can’t remove the Linktree logo – the Linktree logo always appears on the bottom of the page you create unless you pay to remove it.
You can’t use your own URL – the click through will go through to a Linktree address with your chosen name tagged like this: https://linktr.ee/your_business_name.
You can’t personalise your page – you won’t be able to add any extras like photos or videos unless you go pro and pay for the upgraded package.
None of these on their own sound like a particularly big issue but altogether they show up a number of valuable but missed opportunities.
The greatest disadvantage is that Linktree ultimately sacrifices your brand identity which means missing out on chances to grow and nurture consumer loyalty.
From a visual perspective, the mismatch between your website and Linktree’s stock designs isn’t just jarring, it can lead to confusion. Casual Instagram users are unlikely to be aware of the technical reasons why a link to your content is being housed by a third party or why your branding has suddenly disappeared.
However, the problems don’t end there and Linktree subscribers have been quick to point out technical issues. Namely, Instagram reporting Linktree links as spam as well as broken links. Naturally, neither of these are good customer experiences and could be the difference between a browser and a buyer.
What’s the solution?
The solution is very simple. Create a dedicated Instagram landing page on your own website. The page itself doesn’t have to feature on your website, it can be a hidden link only accessible via its URL from your Instagram bio. Doing this maintains and reinforces your brand identity and maximises marketing opportunities.
Crucially, setting up an Instagram page on your website is a one-off investment. Although Linktree’s pro package might seem like a small outlay (currently US$6 per month) it’s an ongoing cost for the life of your business. It’s also subject to increases and you can’t rely on any technical support.
Investing in your own website means you’ll reap the long-term rewards and benefits without having to worry about paying out additional fees.
To find out more about how to create your own Instagram landing page or to explore other ways to expand your social media marketing, contact us to see how we can help.