Digital marketing includes internet marketing, social media, TV, radio, and digital advertising boards: a crucial element of any modern business, and a marketing approach which cannot be ignored or avoided, regardless of sector.
To maximise the return and grow your business we believe that outsourcing your Digital Marketing strategy is the best way forward. And here is our list of ten reasons why that makes sense…..
Continuity – you know that guy in finance, who is quite interested in IT type stuff and has offered to do a bit of social media marketing, send out a few tweets, and keep your social media accounts up to date? What happens when he goes on leave, or worse still, leaves the company? Even if you have a dedicated marketing employee leading on a wider digital marketing strategy, they still need to take annual leave and may be susceptible to a bit of sick leave. What happens then? Growth happens as a result of planned, consistent effort.
Separate processes – by outsourcing you can keep the marketing approach and discussions separate to the day to day running of the business. It allows both work streams to stay focused and do what they do best – supporting and encouraging growth from both angles.
Results – let’s face it, if your outsourced provider doesn’t come up with the results you need, you are going to take your business elsewhere. That is a lot of incentive for them to make it work, and help you grow. They have been there, done that, and have a proven track record to demonstrate the success that they can bring to your business.
Easy management – there are so many different strands of digital marketing – web designer, web builder, video, photographer, copywriter, SEO expert, analyser, – the list goes on. If you have to find, brief, and manage each and every element, you would have no time left for your business. Outsource digital marketing as a whole, and reap the benefits.
On-trend – the digital world is forever changing, and digital marketing is no different. An expert will be up to date with changes, trends and the “next big thing” to keep you ahead of the game – and of your competitors. You don’t have to worry about training, attending conferences, or investing in the latest technology. They do all of that for you, maximising the growth impact.
Cost Effective – having a team with the right level of expertise and experience can be hugely expensive. And perhaps even overkill for what you need. An outsourced provider will end up being more affordable than a team of employees, giving you a flexible service and a greater return.
Fresh pair of eyes – an outsourced provider will give you new ideas on how to approach your marketing, possibly opening up new customer groups you haven’t considered before. Your business can grow in areas that you are not even aware of…yet.
Reduced Risk – they have the knowledge, the experience, the contacts. And if it doesn’t result in growth, then you terminate the relationship without employment law risks or costs. And as your company evolves and grows, an outsourced provider will be able to adapt to meet your evolving needs to keep that growth happening.
Analysis and Confidence – you will be provided with hard data and analysis on the impact of your digital marketing campaign to be able to see the growth in sales, brand awareness, or customer base.
Flexible – a great benefit of outsourcing digital marketing is being able to flex the input depending on your business needs and market situation, without having to deal with employment costs, or indeed redundancy or redeployment. As you grow, the input can grow with you, without having to develop new relationships.
You are an expert in your chosen field. You may be a great manager, an inspiring leader and have good business sense but are you a digital marketing expert? Can you afford not to have the benefits of outsourcing your digital marketing campaign to drive and support your business’s growth?
We would love to speak to you about how we can work with you to develop, and manage, your digital marketing campaign. Why not give us a call, or drop us a line, for an informal chat about how we can support your business’s growth,