One of the main reasons that people choose to hire a copywriter is that they just don’t have the time to do it themselves. We all want to cut down our ever-expanding workload, and a copywriter can help. They are skilled writers who can take the strain out of producing content for your website, which is a relief to many. After all, you didn’t necessarily start your business because you wanted to be a blog writer!
Imagine the time you’d have if you didn’t have to worry about the consistent and quality flow of content for your website. Your time is precious, and so is your specialist knowledge, so why not spend less of it worrying about creating interesting website content, and more time on other parts of your business that could do with more attention. This way you could earn more money than if you were sat in front of your laptop spent fretting about what to write.
Another reason that people choose to hire a copywriter is their own skill and/or lack of confidence in writing. If you want people to visit your website to read what you have to say, then you must be able to communicate it efficiently. Copywriters are experts in spelling, punctuation and grammar and, as an extra backup, they often have copy-editors to triple-check for accuracy. It’s clear that if something is incorrect on your website – especially keywords or search terms - you could be missing out on a considerable amount of website traffic (coincidentally, ‘misspelled’ is one of the most commonly misspelled words in the English language). So if spelling, punctuation and grammar bring you out in a sweat, then this is another reason why investing in a copywriter is a good idea.
Whether your business to B2B or B2C, persuasive techniques are always necessary – this is, after all, why you are adding copy to your website – to keep your audience up to date with news and information. You want to hook the reader, reel them in and get them to use your services or products. Professional copywriters, know that their aim is to artfully persuade the reader and they know exactly how to do so without giving a boring and obvious sales pitch.
So, if you are looking to maximise your website as a tool for promoting your business, to attract new readers and turn them into customers, then one answer is to hire a Copywriter!
Grow My Small Business is experienced in producing copy for clients, across different sectors and industries. If you are interested in finding out how we can help your business to grow through copywriting then email us at firstname.lastname@example.org .