Most of us have a personal Facebook page but does your business? If it doesn’t, it could be time to create one and if it does, then is it working as hard as you want it to? Here’s our advice on how to get the most out of getting started on Facebook for your small business.
1. Create and maintain your profile page
If you don’t have a Facebook page for your business, it’s well worth setting one up. According to consumer intelligence agency, Brandwatch, Facebook has more than 2.3 billion active monthly users and another 500,000 new users join every day. With statistics like these, it’s hard to ignore the potential audience your business could reach.
If you already have a personal profile page, it’s a good idea to ensure it’s separate from your business page. While social media is all about bringing businesses closer to their customers, nobody needs a review of your weekend or what you had for dinner.
It sounds obvious, but business profile pages are aimed specifically at businesses so it’s best to use this template rather than just setting up a personal page in your company’s name. You’ll also benefit from some extra features (more on this later).
It goes without saying, all the information on your page – email, phone number and website links – should be up to date and correct.
2. Post regularly with quality content
It doesn’t matter what social media platform you use; content is key to its success. Aim to post or interact with customers every day, long gaps between posts or sporadic responses will make your page look neglected and could unwittingly put people off.
The content you post should also be relevant to your business or industry. It’s also wise to keep content neutral to ensure you’re interacting with as broad a customer base as possible. So, while you might not agree with government policy on corporation tax, Brexit or pensions, it’s best to keep personal views away from your business page.
The best kind of content is interactive, interesting or informative. This encourages Facebook users to engage with you and your business. Competitions that encourage customers to share and like your page are also great for spreading the word and getting your business beyond its immediate customer base.
Content can also link to your business website, blog or a particular product page if you want to show off something that’s just launched or new in. Whatever you do though, it’s always a good idea to sanity check your posts before you share. Typos that result in embarrassing mistakes (the ‘l’ makes a big difference in the word ‘public’) might raise a giggle, but frequent errors just look sloppy.
(If your business sells products then click here to read our blog on how to sell on social media)
3. Increase your reach and join forces
Social media is about casting your net far and wide. You can do this quickly by teaming up with other small businesses that complement your own.
For example – if you’re a beautician why not team up with a hairdresser and offer a free makeover as a competition prize? Not only will it give you a chance to showcase your skills, pooling customer bases will also help both of you reach new clients.
4. Share content
Having a good social media presence doesn’t mean you have to come up with original content all the time. Sharing, liking and commenting on other posts is equally important.
Social media is all about interaction and boosting your business’ reputation which you can also do by championing other people, brands and local businesses.
5. Use Facebook Insights
Setting up a business page means you get to access extra features like Facebook Insights. This lets you analyse a wealth of information about the people who have interacted with your page and posts.
You can find the Insights feature on the top menu bar of your business page. Click on this and you’ll be shown a summary page for a certain period of time. You’ll find information about the number of page views, likes and how far your post has reached (the number of people whose page featured a post by your business).
You can break down your followers by location, age and even whether they’re men or women. If you want to dig down further, Insights will also show you the times when your post got the most views so you can work out the best time to use Facebook.
6. Advertise with Facebook
Facebook gives you the option to build audience specific adverts, it’s a self-service tool but comes with clear step-by-step instructions.
Facebook even lets you set the goal of the ad – including increasing traffic, generating leads or getting users to install your business’ app. You’ll be able to choose your target audience based on age, gender and location which increases the chance of turning browsers into buyers.
If you’re concerned about cost, Facebook will let you set a budget so you never need to worry about spending more than you planned. You’ll also be able to see how successful your ads were so you know what settings are likely to work best for you in the future.
Social media really does give you the opportunity to boost your business and interact with customers in a way that traditional methods often don’t. But that’s not to say other marketing techniques are obsolete, it’s important to use a range of advertising tools to reach as wide an audience as possible.
Of course, coming up with an all-round marketing plan or finding new ways to push your online presence can be time consuming – so let us help you. At Grow My Small Business, we take great pride in helping start-ups, family firms and local entrepreneurs take their business to the next level. For more information or to find out how we can help, call us on 01473 561023 or drop us a quick note.